RUBIES is a gender-affirming clothing brand specializing in comfortable, form-fitting swimwear and underwear designed specifically for trans girls, trans women, trans femmes, and non-binary people of all ages. Founded by Toronto dad Jamie Alexander for his daughter Ruby, RUBIES offers innovative shaping garments that create a smooth, feminine silhouette without requiring tucking, tight compression, or gaffs. Their signature products use thoughtful design to provide confidence and comfort—whether at the pool, beach, or in everyday life. The company also supports the trans community through donation programs that provide affirming clothing to individuals and LGBTQ+ organizations worldwide.